Please note, this privacy policy applies to this website or our mobile applications (for example our iPhone, android and iPad apps) (a “Site”). If you do not accept this privacy policy and cookies notice, do not use this Site.
When you create or log in to an online account you agree to our privacy policy and cookie notice. Information collected from your use of this website or our mobile applications (for example, iPhone, android and iPad apps) will be processed in accordance with this notice. Please see our cookies notice.
Information we may hold about you
Please do not submit your personal information to us if you do not wish us to collect it.
Message boards, blogs and other public forums
Please note, the Site makes message boards, blogs and other such user generated content facilities available to users of the Site and registered users can provide content for and participate in these facilities. Any information that is disclosed in these areas of our Site becomes public information and you should always be careful when deciding to disclose your personal information.
Email a friend and share this article facilities
Please note, when you use these facilities and provide us with personal data (e.g. the name and email address) of a third party, please ensure that you have their consent before giving us their details.
Location-based and user specific services
Delivery of certain content on the Site requires you to agree to the use of your location (for example to deliver content, advertising or services such as weather that need to be relevant to where you are) along with an anonymous device identifier to enable us to recognise your browser or mobile device and provide these services across subsequent visits to our Site.
To enable the delivery of these services we will use(i) the latitude and longitude of your location and (ii) your Identifier for Advertisers (IFA) code for your iPhone, or the Android ID on Android or, place a unique cookie on the browser of your device when you first visit the Site , or a similar identifier as applicable (each a “Device Identifier”). See our Cookies notice for more information on the use of cookies and Device Identifiers on our Site.
Your location will be determined either from a lookup of your public IP address (sent in the request for content to our servers) from a public GeoIP database (effectively giving us the location of your Internet Service Provider), or directly from the device depending on its capabilities and the permissions granted to access this information.
If you consent, your location and Device Identifier will be used so that we can, together with our advertisers, provide content and advertising which is relevant to both you and your location (called “Personalised Advertising”). Please see Internet Based Advertising, Advertising Services below for further information.
You can unsubscribe from these user and location based services or withdraw your consent to receiving Personalised Advertising at any time by setting the ‘Do Not Track’ preference in your browser. More information about how to do this is available by visiting our ‘controlling interest based advertising and other third party cookies’ page. You can also set the ‘Limit Ad Tracking’ property located in the settings screen of your Apple iPhone or iPad, or by resetting your Android ID through many of the apps that do this available in the Play Store. You can also stop all information collection by uninstalling applications on your device. You may use the standard uninstall process available as part of your mobile device.
How we may use your information
By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which shall include (without limitation):
We may share your personal information with other companies within the DMGT group of companies
Subject to obtaining your consent, we may also supply personal information about you to third parties
We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganization of our business.
Updating your preferences
You can opt out by clicking on the ‘unsubscribe’ link in the direct marketing/newsletter emails from us. Your can opt out of marketing text messages replying ‘STOP’. ‘Or you can use the contacting us’ details at the end of this privacy notice.
If you do not want to receive online advertising where this advertising is relevant to your interests, or don’t want information processed through the use of cookies, please see the section below on cookies.
Interest based advertising
Cookies used by the A&N Media Advertising Network & Associated Newspapers.
In order to fund our websites we run advertising on them – much of this advertising is run by the A&N Media Advertising Network. To make its advertising more relevant and effective, the network uses a range of technologies provided by third parties; many of which use cookies.
Cookies are files that store small amounts of information on your computer or other device (for example, your mobile phone). None of the cookies that we use contain information such as your real name or address, so you cannot be identified personally by them. Some of the cookies used by our websites are set by us, and some are set by third parties who are delivering services on our behalf.
Advertising services
We gather anonymous information such as on the types of pages visited, and keywords searched on in order to build an overall, but anonymous, picture of interests or preferences based on individual users browsing habits so that we can offer a more personal experience. To this information, we include information relating to a user’s country, region and connection type gathered from elements of the IP of the browsing device. This practice is a core method used by our group to make our online advertising more efficient for our advertisers and more relevant to consumers.
With permission from our advertisers, we also collect information about their sites, for use on their advertising campaigns. This is often called Retargeting, or Remarketing, and involves showing ads to groups of users that have, for example, visited that client’s homepage.
We will also gather information, still anonymously, on the users that reach an action page on an advertiser’s site. This allows us to monitor how many sales or actions we achieve for a client, and therefore how effective our advertising is.
In order to know how many advertisements we serve, how many times these are clicked, how many advertisements we show to a given user and how many customer actions these generate, we use cookies when we show advertisements on a page.
As well as our licensed ad servers, ads are also often served from third-party ad servers, such as those of media agencies, which all use cookies to track the same metrics as ours do.
For more information about interest based advertising and how to turn this feature off, please see our cookies notice below.
Ad verification technology
In order to protect our advertisers’ brands, we often use a technology that scans the page to ascertain that it is safe from profane, sensitive & potentially brand-negative topics, before serving an ad there. This process is called Ad Verification, and these technologies use cookies to count ads served, those blocked, clicked and engaged by a user (i.e. they have hovered over them with their cursor).
For a list of cookies served to specific A&N Media websites and MailOnline, please see our cookies notice below.
Safeguards and Security
No data transmission over the internet can be entirely secure, so we do not guarantee the security of your personal information and/or use of the Site. However, we use reasonable endeavours to protect the security of your personal information from unauthorised access or use by using encryption technology. In addition to these safeguards, your personal information is protected in the UK by the Data Protection Act 1998. This provides that the information which we hold about you should be processed fairly and lawfully, should be accurate, relevant and not excessive, not be retained for longer than is necessary and, if applicable, be kept up to date. For more information on the Data Protection Act 1998 and your related rights please see www.ico.gov.uk.
You should be aware that when you use our websites, mobile sites, or mobile apps, we may collect information by using ‘cookies’.
If you’d like to learn how to manage these cookies and ‘opt in’ and ‘out’ of different types, please see our privacy policy and cookie FAQ.
What are cookies and how do they work?
Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.
What do you use cookies for?
Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups:
(i) Cookies that are needed to provide the service you have asked for
Some cookies are essential so you can move around the website and use its features. Without these cookies, services you’ve asked for can’t be provided. These cookies don’t gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Here are some examples of essential cookies:
(ii) Improving your browsing experience
These cookies allow the website to remember choices you make, such as your language or region and they provide improved features.
Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites:
(iii) Analytics
We like to keep track of what pages and links are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get ‘error messages’ from web pages.
This group of cookies, often called ‘analytics cookies’ are used to gather this information. These cookies don’t collect information that identifies you. The information collected is anonymous and is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works.
Some of our websites and some of the emails you might get from us also contain small invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of its marketing and emails. These web beacons are anonymous and don’t contain or collect any information that identifies you.
We also use ‘affiliate’ cookies. Some of our web pages will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is sometimes used to tell that other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. This works using a cookie. Learn how to manage your analytics cookies.
(iv) Showing advertising that is relevant to your interests
We sell space on some of our sites to advertisers. The resulting adverts often contain cookies. The advertiser uses the browsing information collected from these cookies to:
Sometimes our websites contain ads for our own MailOnline or Daily Mail products. These ads use cookies in the same way as described above.
So how does OBA work? Let’s look at an example. Imagine you visit a website about travel. That website shows an advert and with that advert, you receive a cookie. Imagine you then visit one of our websites which has an advert from the same advertiser you saw on the travel site. The advertiser will give you a new version of the cookie you received on the travel site. The advertiser can then use that cookie to recognize that you’ve previously been to a travel site and show you a relevant ad.
Although the OBA data collected uses your browsing activity to understand your interests, the data is anonymous and isn’t linked to you as a person. Even if you log in to our websites, the OBA data is still not linked to you.
Neither we, nor the companies who show ads on our sites sell data collected from cookies to any other organizations.
It’s easy to control interest based advertising and manage your cookies if you want to. For more information, see our ‘controlling interest based advertising and other third party cookies’ page or visit or our privacy policy and cookie FAQs.
Device Identifiers
A Device Identifier is a tool with an equivalent function to that of a cookie which is used to target and track the effectiveness of content and advertising delivered to users of our mobile applications.
You can reset your Device Identifier at any time through the Advertising settings on your iPhone, or opt out of sending this information by setting the ‘Limit Ad Tracking’ option located in the on your iPhone.
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